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The Luvero blog

Money, made plain.

Practical guidance on tax, cash and pricing for creative agencies and consultancies. Written in plain English, with the numbers shown.

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Working with nice clients: why it matters so much

Working with nice clients: why it matters so much

Dan Edwards
Published on: 07/08/2026

Working with nice clients is a business decision, not luck. What happened when I shared hard personal news, and why your client list shapes everything.

Pricing and boundaries
Service sprawl: the hidden cost of too many offers

Service sprawl: the hidden cost of too many offers

Dan Edwards
Published on: 07/08/2026

Service sprawl drains time, focus and profit. Why offering too many services hurts a creative business and how to simplify what you sell.

Pricing and boundaries
Saying yes too often: the habit that leads to burnout

Saying yes too often: the habit that leads to burnout

Dan Edwards
Published on: 07/08/2026

Saying yes too often is how many business owners slide into burnout. How to spot the pattern, rebuild your limits and protect energy and profit.

Pricing and boundaries
Pricing fear: why creative businesses undercharge

Pricing fear: why creative businesses undercharge

Dan Edwards
Published on: 07/08/2026

Pricing fear keeps creative business owners undercharging. How to set prices from your numbers, raise fees calmly and protect your profit.

Pricing and boundaries